Kolkata: In a bid to apprise customers about SAIL’s new, value-added product basket, following the commissioning of several new mills in the company’s recently modernised integrated steel plants, SAIL’s Central Marketing Organisation (CMO) organised a Customers’ Meet here on 4 December, 2015 evening. As many as 40 major customers of SAIL in the eastern region, including Bridge & Roof, Texmaco, BHEL, NTPC, Titagarh Wagons, RSB Transmissions, Braithwate Burn & Jessop Construction Company Ltd. and Simplex Infrastructure, attended the meet.

Welcoming the customers, CMO’s Regional Manager (Marketing-Flat Products), Eastern Region, D.K. Mohanty informed the gathering about the benefits of the new product mix which is capable of catering to the needs of diverse industrial segments. He expressed confidence that the increased volumes of value-added products from the SAIL plants would help to meet the desired requirements of a wide spectrum of infrastructure projects and steel-users in the coming years.

Taking a cue from Mohanty, CMO’s Executive Director (Marketing-Flat & Long Products) P.K. Mishra, while delivering his inaugural address, urged the customers to take advantage of not only the improved product basket but also the uninterrupted retailing, application engineering expertise and post-sales services being offered by CMO. He assured the customers that SAIL’s countrywide network of 37 Branches, 46 Warehouses and over 2,400 Dealers would act as their business partners by ensuring smooth and unfaltering movement of steel materials for mutual growth.

The participants of the meet were informed about the state-of-the-art production processes of the new range of products through multimedia presentations on Structurals and Plate Mill Plates by senior executives from CMO and SAIL’s Rourkela Steel Plant. This was followed by an interactive session with the customers on technical details of application engineering, supply schedules and customisation of products.