(THE NEWSMAN OF INDIA.COM)

1500 Tribal products listed on e-marketing portals Nearly 70,000 tribal artists register substantial increase in income

During the year 2017-18, a massive drive for scaling up of Retail Marketing Activities was initiated by TRIFED of the Ministry of Tribal Affairs for achieving the sale target of Rs. 21.00 Crores and corresponding procurement target of Rs.12.25 Crores. A number of new initiatives were undertaken which resulted in substantial increase in sale from Rs.11.37 Crores in 2016-17 to Rs.20.08 Crores (provisional) during 2017-18, a record increase of 77% and a record sale in the history of TRIFED.
All activities benefitted 70,000 tribal artist families who doubled or tripled their incomes due to marketing facilitation by TRIFED.Pravir Krishn, IAS officer of MP cadre 1987 batch is the Addiontional Secretary GoI and the Managing Director of TRIFED.